Business Strategy Construction

Course Description

Strategy matters to all operating companies, as it is a major determinant of the success of the business. This course will cover the most important terminologies, theories, concepts, and frameworks on strategy. The course is designed to guide you through a comprehensive strategic analysis process, and demonstrate the application of theories into real-world business situations. It will help you to generate, evaluate and select optimal strategic alternatives through methods such as SWOT analysis.

Course objectives

After successful completion of this course, candidates should be able to:

        • Understand of organizations, their structure and management methodology;
        • Understand how the strategic analysis process helps decision makers perform in-depth analyses and identify optimal strategic alternatives;
        • Gain the knowledge and techniques that can be applied in everyday business activities;
        • Effectively lead teams and motivating staff and getting motivated by the results.    

        Who should attend?

        Managers at all levels in all lines of business, owners of small and medium sized enterprises and those who intend to start their own businesses.

        Topics we will cover:       

        • The industry life cycle model and its four stages: Introduction, Growth, Maturity, and Decline; Porter’s five forces model; Game theory; The typical company life cycle;
        • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche;
        • Value chain analysis; Resource and Competences;
        • Growth options: organically or M&A; Horizontal vs Vertical integration; The advantages and dangers of outsourcing; SWOT analysis in practice;
        • Leadership and Motivation.


            • Upon completion of the training, the participants will be awarded with a certificate by Baker Tilly Academy.
            • Course Language:  Azerbaijan
            • Course Duration: 10 hours
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