Strategy matters to all operating companies, as it is a major
determinant of the success of the business. This course will cover the most
important terminologies, theories, concepts, and frameworks on strategy. The
course is designed to guide you through a comprehensive strategic analysis
process, and demonstrate the application of theories into real-world business
situations. It will help you to generate, evaluate and select optimal strategic
alternatives through methods such as SWOT analysis.
After successful completion of this course, candidates should be able to:
organizations, their structure and management methodology;
Understand how the
strategic analysis process helps decision makers perform in-depth analyses and
identify optimal strategic alternatives;
Gain the knowledge and
techniques that can be applied in everyday business activities;
lead teams and motivating staff and getting motivated by the results.
Who should attend?
Managers at all levels
in all lines of business, owners of small and medium sized enterprises and
those who intend to start their own businesses.
Topics we will cover:
The industry life cycle
model and its four stages: Introduction, Growth, Maturity, and Decline; Porter’s
five forces model; Game theory; The typical company life cycle;
How to choose the
optimal competitive strategy: Cost leadership, Differentiation, or Niche;
Value chain analysis; Resource
organically or M&A; Horizontal vs Vertical integration; The advantages and
dangers of outsourcing; SWOT analysis in practice;
Upon completion of the training, the participants will be
awarded with a certificate by Baker Tilly Academy.